What is Enrichment Status?
Enrichment Status shows the current state of Catchlight's data enrichment process for each client record. It tells you whether the system has finished gathering and processing third-party data for that individual.
Why it matters: Understanding enrichment status helps you know when data is complete and reliable vs. when it's still being processed or when enrichment encountered issues.
Enrichment Status Values
Complete
What it means: Enrichment process has finished successfully; all available data has been gathered and processed.
What to expect:
Most enrichable fields are populated (70-90% coverage typical)
Data is as current as source data allows
High confidence in match and data accuracy
Ready for use in analysis and outreach
When you see this: 80-90% of records with sufficient identifying information
Action: Use data confidently for segmentation, prioritization, and personalized outreach
Note: "Complete" doesn't mean every field is populated—it means the enrichment process finished. Some fields may still be blank if data isn't publicly available for that person.
Partial
What it means: Some data has been enriched, but enrichment is incomplete or certain data sources couldn't be accessed.
What to expect:
30-70% of enrichable fields populated
Core identity and demographic data likely present
Professional or financial data may be sparse
Some data sources may have returned no results
Common causes:
Person has limited public information available
Recent data uploads (enrichment still processing)
Match confidence too low for certain data sources
Privacy settings on social media or professional profiles
Action:
Use available data but recognize limitations
Consider manual research for high-priority contacts
May improve over time as more data becomes available
Schedule for re-enrichment if needed
In Progress
What it means: Enrichment is currently underway; system is actively gathering and processing data.
What to expect:
Data is being populated in real-time
Field coverage increasing as enrichment proceeds
Typically resolves to "Complete" or "Partial" within 24-72 hours
When you see this: Recently uploaded records, newly added clients
Action:
Wait 24-72 hours before using data for critical decisions
Check back in 2-3 days for updated status
Don't use for immediate campaigns (data incomplete)
Timeline: Most records move from "In Progress" to "Complete" within 48 hours
Pending
What it means: Record is queued for enrichment but hasn't started yet.
What to expect:
Only your uploaded CRM data is present
No third-party enrichment data yet
Will move to "In Progress" when enrichment begins
Common causes:
Recent bulk upload (large batches are queued)
System processing backlog
Lower priority in enrichment queue
Action:
Allow 3-5 business days for processing
Use only your original CRM data in the meantime
Contact support if pending for more than 7 days
Failed
What it means: Enrichment attempted but could not complete due to insufficient identifying information or other issues.
What to expect:
Minimal or no third-party enrichment data
Only your original uploaded data visible
Match confidence likely very low or zero
Common causes:
Insufficient identifiers: Only name provided (no address, email, phone)
Common names: "John Smith" with no unique identifiers
Invalid data: Incorrect email format, fake address
Very private individuals: No public information available
Deceased individuals: Records not updated
Non-existent people: Typos or fictitious names
Action:
Review your source data: Is the information correct and complete?
Add more identifiers: Provide email, phone, address, employer, age
Verify the person exists: Check LinkedIn, Google search
Request re-enrichment: After adding more data
Manual research: If high-priority, research manually
Improvement steps:
Add email address (best single identifier)
Add complete mailing address
Add employer and job title
Verify name spelling
Provide age or date of birth
Include phone number
Not Started
What it means: Enrichment hasn't been attempted yet.
What to expect:
Only your uploaded data is available
No enrichment attempted or scheduled
Common causes:
Account setup in progress
Enrichment not included in your service tier
Record flagged for manual review before enrichment
Data quality issues preventing auto-enrichment
Action:
Verify enrichment is included in your Catchlight subscription
Check with administrator or Catchlight support
Ensure record meets minimum data requirements
Related Data Quality Fields
Data Coverage Percentage
What it is: Percentage of Catchlight fields that are populated (0-100%)
Interpretation:
80-100%: Excellent coverage—comprehensive profile
60-79%: Good coverage—most key fields present
40-59%: Moderate coverage—basic profile
20-39%: Limited coverage—sparse data
0-19%: Very limited—mostly your uploaded data only
Note: Coverage percentage depends partly on what's publicly available, not just enrichment success.
Match Confidence
What it is: Confidence that enrichment data matches the correct person
Values: Excellent, Good, Fair, Needs Review
Relationship to Enrichment Status:
High match confidence + Complete = Highly reliable data
Low match confidence + Complete = Enrichment finished but uncertain match
High match confidence + Failed = Good identifiers but no public data found
See: 5.2: Profile & Identity Data for detailed Match Confidence explanation
Last Enrichment Date
What it is: Date enrichment last ran for this record
Use cases:
Identifying stale records (enrichment over 12 months ago)
Determining if recent updates have been captured
Prioritizing re-enrichment for important clients
Best practice: Consider re-enrichment annually for high-value clients to capture recent changes
Using Enrichment Status Strategically
Filtering for Data Quality
High-Quality Data Only:
Filter: Enrichment Status = Complete AND Match Confidence = Excellent or Good
Use for: Critical campaigns, high-touch outreach, important segmentation
Confidence level: High—use data to personalize outreach
Usable Data:
Filter: Enrichment Status = Complete OR Partial AND Match Confidence = Good or Fair
Use for: Standard campaigns, general segmentation
Confidence level: Moderate—verify key facts before citing
Needs Improvement:
Filter: Enrichment Status = Failed OR Match Confidence = Needs Review
Use for: Data cleanup projects, re-enrichment candidates
Action: Improve source data and request re-enrichment
Prioritizing Data Cleanup
High-Value, Low-Quality:
Filter: Projected Revenue > $15K AND Enrichment Status = Failed or Partial
Action: Manually research and enhance data, request re-enrichment
ROI: Worth the effort for high-value clients
Recent Uploads Monitoring:
Filter: Enrichment Status = In Progress or Pending
Action: Monitor until completion, delay campaigns until complete
Timeline: Check back in 3-5 days
Campaign Readiness Checks
Before launching a campaign, filter your target audience:
Ready for Campaign:
Enrichment Status = Complete
Has email address or phone number
Match Confidence = Good or Excellent
Not Ready:
Enrichment Status = In Progress, Pending, or Failed
Wait for completion or exclude from campaign
Re-Enrichment Requests
When to request re-enrichment:
Status = Failed, but you've added more identifying information
Status = Partial, and client is high-priority
Last Enrichment Date > 12 months ago and client had major life event
Match Confidence is low, but you've verified correct person
How to request: Contact your Catchlight administrator or support with:
Client name and Catchlight ID
Additional information you've gathered
Reason for re-enrichment request
Troubleshooting Common Issues
"Why is enrichment status still 'In Progress' after a week?"
Possible causes:
System backlog (large bulk upload)
Data quality issues requiring manual review
Technical issues with data sources
Action:
Contact Catchlight support with Catchlight ID
Provide any additional identifying information you have
"Why did enrichment fail for a client I know has lots of public information?"
Possible causes:
Name mismatch (they use different name publicly)
Incorrect or outdated identifiers in your upload
Recent name change (marriage, legal change)
Action:
Verify name spelling matches LinkedIn, public records
Add email address from LinkedIn or professional profile
Add employer and job title
Request re-enrichment with corrected data
"Enrichment is complete but many fields are still empty. Why?"
Explanation: "Complete" means the process finished, not that all fields are populated. Some people simply don't have public data for certain fields.
Common scenarios:
Private individuals with no social media
Self-employed with no company information
Renters (no property records)
People who don't share interests/hobbies publicly
This is normal: Not everyone has comprehensive public data available.
"Can I force re-enrichment to get updated data?"
Answer: Yes, contact your Catchlight administrator to request re-enrichment for specific records.
Best candidates for re-enrichment:
High-value clients (projected revenue $15K+)
Recent life events (job change, home purchase)
Enrichment over 12 months old
Previously failed enrichments where you've added more data
Best Practices
Check enrichment status before campaigns: Don't include records still in progress
Monitor new uploads: Allow 3-5 days for enrichment to complete
Prioritize high-value failures: Manually research and re-enrich important clients with failed status
Annual re-enrichment: Schedule yearly re-enrichment for top clients to capture life changes
Improve source data: Add emails, addresses, employers to your CRM before upload to improve match rates
Set expectations: "Complete" doesn't mean 100% coverage—some fields will always be blank for some people
Data Quality Improvement Tips
To Increase Enrichment Success Rates:
Upload complete data:
Full legal name (first, middle, last)
Complete mailing address
Email address (professional or personal)
Phone number
Employer name
Job title or occupation
Verify data accuracy:
Spell names correctly
Use current, not outdated, information
Format addresses properly
Validate email addresses
Minimum for successful enrichment: At minimum, provide: Full name + email OR Full name + complete address
The more identifiers you provide, the higher the match confidence and data coverage.
Related Articles
5.2: Profile & Identity Data
7.1: Data Accuracy and Limitations
8.2: Understanding Empty Data Fields
7.4: Combining Catchlight with CRM