The enrichment status filter helps you understand and manage the data quality of your leads. Not every lead will have complete enrichment data, and this filter lets you quickly identify where each lead stands in the enrichment process.
What is Enrichment Status?
Enrichment status indicates whether Catchlight has successfully gathered and processed data for a specific lead. When you submit a lead to Catchlight, it goes through an enrichment process that:
Matches the lead to available data sources
Validates the match quality
Retrieves relevant demographic, financial, and interest data
Returns the enriched profile to your dashboard
The status tells you where each lead is in this process.
Available Enrichment Status Values
Your leads can have one of six enrichment statuses:
Completed ✅
What it means: The enrichment process has finished successfully, and data is available in the Catchlight profile.
What you'll see: Full or partial data across various fields (demographics, financials, interests, etc.)
Action needed: None—these leads are ready to review and act on.
Best for: Filtering to see only leads with actionable data
In Progress ⏳
What it means: Catchlight is currently processing this lead's enrichment request.
What you'll see: Limited or no enrichment data yet; the profile is being built
Action needed: Wait for completion (typically 24-48 hours)
Best for: Tracking recent submissions
Failed ❌
What it means: The enrichment process was unable to return any data for this lead.
Why it happens:
Lead information doesn't match any available data sources
Data sources don't have information on this individual
Technical issues during processing
Action needed:
Verify the lead's basic information (name, email, address) is correct
Consider re-submitting with additional or corrected data
Some leads may simply not have available public data
Best for: Identifying leads that need manual review or better source data
Low Match Confidence ⚠️
What it means: Enrichment completed, but there is low certainty in the quality of the person match.
Why it happens:
Multiple people with similar names
Limited input data to distinguish individuals
Ambiguous matching signals
What you'll see: Some data is returned, but it may not be accurate
Action needed:
Review the data carefully before using it
Verify critical details directly with the lead when possible
Consider if additional identifying information could improve the match
Best for: Leads requiring extra verification before outreach
Insufficient Data 📋
What it means: The lead was submitted without enough information for Catchlight to perform enrichment.
Why it happens:
Missing required fields (must have first name, last name, AND one of: email, phone, or street address)
Incomplete contact information
Action needed:
Add the missing information to your CRM
Re-submit the lead with complete data
Check data import settings
Best for: Identifying leads that need data cleanup
Prohibited 🚫
What it means: Enrichment is not allowed due to legislation or local regulations.
Why it happens:
Geographic restrictions (e.g., certain countries have data privacy laws)
Regulatory compliance requirements
Specific opt-out requests
Action needed: These leads cannot be enriched through Catchlight
Best for: Understanding which leads have legal restrictions
How to Use the Enrichment Status Filter
Opening the Filter
The enrichment status filter is located in the filter section near the top of your dashboard, typically after the date range picker.
Visual identifier: Look for a dropdown menu labeled "Enrichment Status" or "Status"
Applying a Status Filter
Click the dropdown - Opens the list of available statuses
Select a status - Click on the status you want to view
Click "Apply" - The dashboard updates to show only leads with that status
Viewing Multiple Statuses
Some dashboards allow you to select multiple statuses at once. If available:
Hold
Ctrl(Windows) orCmd(Mac) while clickingSelect multiple status values
Click "Apply" to see leads matching any of the selected statuses
Clearing the Filter
To see all leads regardless of status:
Select "All Statuses" or "All" from the dropdown, or
Click the "Reset" button to clear all filters
Common Filtering Scenarios
Scenario 1: Review Ready-to-Use Leads
Filter setting: Completed
Use case: You want to see only leads with full data that you can immediately act on
Result: List of all successfully enriched leads with complete profiles
Scenario 2: Check Processing Queue
Filter setting: In Progress
Use case: Monitor leads currently being enriched to estimate when data will be available
Result: Leads still processing; check back later for updated data
Scenario 3: Identify Problem Leads
Filter setting: Failed OR Insufficient Data
Use case: Find leads that need attention or data correction
Result: Leads requiring manual review or re-submission
Scenario 4: Quality Assurance
Filter setting: Low Match Confidence
Use case: Review leads where data accuracy may be questionable
Result: Leads needing verification before use in outreach
Scenario 5: Full Enrichment Coverage Report
Filter setting: Completed vs. All Statuses
Use case: Calculate what percentage of your database has complete enrichment
Method:
Note total lead count with "All Statuses" selected
Change to "Completed" and note the count
Divide completed by total for your enrichment rate
Enrichment Status and KPIs
Your enrichment status affects several dashboard metrics:
Enrichment Success Rate
Calculated as: (Completed leads / Total submitted leads) × 100
Higher percentages indicate better data quality and matching
Average Match Confidence
Only includes completed leads
Low Match Confidence leads may lower this average
Usable Lead Count
Typically counts only "Completed" status leads
Represents leads ready for action
Improving Your Enrichment Success Rate
If you have many Failed or Insufficient Data leads:
Tip 1: Provide Complete Information
Always include:
First name
Last name
At least one of: email address, phone number, or complete street address
Tip 2: Verify Data Accuracy
Check for typos in names and emails
Ensure addresses are complete and correctly formatted
Validate phone numbers include area codes
Tip 3: Use Professional Email Addresses
Work emails ([email protected]) often yield better matches than personal emails
Include LinkedIn URLs if available
Tip 4: Submit Additional Details
If available, also include:
Company name
Job title
LinkedIn profile URL
City and state
More data = better matching
Combining Status Filter with Other Filters
Status filtering becomes even more powerful when combined with other filters:
Example 1: Recent Successful Enrichments
Date range: Last 7 Days
Status: Completed
Result: Newly enriched leads ready for immediate follow-up
Example 2: High-Value Leads Needing Attention
Wealth segment: High Net Worth
Status: Failed or Insufficient Data
Result: Potentially valuable leads that need data correction
Example 3: Campaign Enrichment Performance
Date range: Your campaign dates
Marketing channel: Campaign name
Status: Completed
Result: Successfully enriched leads from a specific campaign
Monitoring Enrichment Over Time
Use the date range and status filters together to track enrichment performance:
Week 1: Set to "Last 7 Days" + "In Progress" to see what's processing
Week 2: Change to "Completed" to see what finished from last week
Week 3: Review "Failed" and "Low Match Confidence" for data quality issues
This rhythm helps you stay on top of your enrichment pipeline.
When to Re-submit Leads
Consider re-submitting leads with these statuses:
Failed: After correcting or adding more complete data
Insufficient Data: Once you've obtained the missing required fields
Low Match Confidence: With additional identifying information (LinkedIn URL, full address, etc.)
Note: Check with your administrator about re-submission procedures and any limits on enrichment requests.
Status Filter Best Practices
Do:
Regularly review Failed leads to identify data quality issues
Monitor In Progress to set expectations for data availability
Use Completed filter for active campaign work
Check Low Match Confidence before using data in outreach
Don't:
Ignore Failed leads - they may indicate systemic data issues
Assume Low Match Confidence data is wrong - verify, don't dismiss
Re-submit too quickly - give In Progress leads time to complete (24-48 hours)
Next Steps
Now that you understand enrichment status, explore related features:
Understanding Match Confidence - Learn what makes a high-quality match
Catchlight Data Dictionary Overview - See what data fields are available in Completed profiles
Data Accuracy and Limitations - Understand how to use enrichment data responsibly
Event Topic Filter - Find leads with specific life events
Key Takeaway: Focus your outreach efforts on "Completed" status leads, and regularly review "Failed" and "Insufficient Data" leads to maintain high data quality across your database.