1. It's a new webinar or seminar topic
If we haven't run this particular webinar or seminar topic for you before, it counts as new. We'll write fresh ad copy and put together new creative, then send it over for your approval before we build anything in Meta.
2. You've requested 100% compliance review
Some clients prefer to review every campaign we run, whether it's a new topic or an update to one we've run many times. If that's your preference, you'll receive every campaign for review. Just let your account manager know if you'd like to switch to this setting.
3. The topic has been flagged for high CPL
When a webinar or seminar topic starts costing more per lead than it has in previous runs, we flag it for a refresh. We'll write new ad copy and develop new creative to test, then send the updated version for your review.
What if none of these apply?
If your request is a repeat of a campaign we've already run for you and it's performing well, we'll build and launch it without a review cycle. This is how the majority of repeat campaigns are handled, and it's what keeps your launches fast.