What you'll receive
When your campaign is ready for review, we'll send you an email with a secure link. The review contains:
Ad copy. Typically 3 variations of headline and body text we're proposing for the campaign. We run all approved variations.
Creative. Multiple image or video options. Like ad copy, we run all approved creatives.
These are shown separately, not yet combined into a finished ad. You'll see the assembled version at Final Compliance Review.
How to review
Open the review by clicking the link in the email we sent. You'll need to make a decision on every item before the review is complete. For step-by-step instructions, see How to Approve, Reject, or Request Revisions For Pre-Compliance
The available actions differ slightly between ad copy and creatives.
Reviewing ad copy
For each ad copy variation, you have three options:
Edit Text. Edit the copy directly in the review. Click Edit Text, make your changes, then click Save Changes. Saving your edits doesn't approve the variation on its own, so you'll still need to click Approve afterward to lock it in.
Approve. Lock in the variation, either as-is or with the edits you saved.
Reject. Ask for an entirely different version. A comment box opens so you can describe the direction you'd prefer.
If you want a small wording change, editing is usually faster than rejecting. If you want a completely different angle, reject with a comment so we can start over.
Reviewing creative
For each creative, you have three options:
Approve. The creative is ready to run as-is.
Request Changes. You want adjustments made to this specific creative. A comment box opens where you can describe what you'd like changed. Your notes auto-save as you type.
Reject. You want us to start over with an entirely different creative. A comment box opens so you can describe the direction you'd prefer.
Creatives can't be edited inline since they're images or videos. All feedback comes through Request Changes or Reject comments.
What happens after you approve
Once you've signed off, your approved ad copy and creatives are locked. Our media buyers use exactly what you approved to build the campaign in Meta. You'll then receive a separate email with a link to your Final Compliance Review.