Step 1 — Open the review. Click Review & Approve in the email we sent (or open it from the Proofs hub in your portal). A progress bar shows how many items you've reviewed; you'll make a decision on every ad copy variation and every creative.
Step 2 — Review each ad copy variation. We usually send 3 variations and run every one you approve, so make a decision on each. For each variation you have:
Edit Text — change the wording directly, then click Save Changes. Keep any placeholders (like %FIRSTNAME%) as-is — they're auto-filled with your event details. Saving doesn't approve it, so still pick a decision afterward.
Approve — lock in the variation, as-is or with your edits.
Request Changes — ask us to adjust this variation. A comment box opens (notes auto-save) so you can describe what you'd like.
Reject — start over with an entirely different variation. Rejecting also sets that copy aside for future campaigns, so you'll be asked to confirm — if you just want tweaks, use Edit Text or Request Changes instead.
Step 3 — Review each creative. For each image or video:
Approve — ready to run as-is.
Request Changes — you want adjustments to this creative. A comment box opens (notes auto-save) to describe what to change.
Reject — start over with an entirely different creative; you'll be asked to confirm. Creatives can't be edited inline, so all feedback comes through Request Changes or Reject comments.
Tip: when everything looks good, click Approve All Remaining to approve every still-pending item at once. If your campaign runs on more than one date (a recurring series), date tabs let you preview each date — your decisions apply to all of them.